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All breakouts
13.2Talking HeadPOV / Skit hookOther
Hook
When the social media guy needs a video
@your.local.hardwa
2.1K followers · usually 2.2K views a post
Views
28.8K
Likes
2.1K
Comments
115
Shares
133
Why it worked
The video likely worked due to its relatable humor and the use of a popular TikTok trend (the 'step bump' dance). The unexpected setting of a hardware store for a dance routine adds to its novelty and shareability.
Summary
Three employees at a hardware store are shown performing a dance routine. The video is captioned "When the social media guy needs a video."
Structure
- 1Employees stand ready
- 2First employee initiates dance
- 3All employees dance
- 4Employees finish dance
On-screen text
When the social media guy needs a video
Transcript
Step bump step bump bump.
Original caption
Step bump step bump bump. #andershardware #localhardwarestore #fyp #stepbump
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