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The video uses a common visual gag (dropping an object into a carbonated drink to make it fizz) and then transitions to a visually engaging display of animated effects on a phone screen, which likely captured viewer attention.

The video shows a bottle of Fanta being opened, with a small white object being dropped into it. The bottle then fizzes and bubbles. The video then transitions to a phone screen displaying a TikTok video with animated characters, and then shows various effects being created on the phone screen by touching it.

Fanta (drink): it is poured into a bottle. Its label is visible. Removing it would change the video. TikTok (app): it is displayed on a phone screen, with user interface elements visible. Removing it would change the video.