My kid's reaction to my new product.

@andyholmesfamily

18.6K followers · usually 823 views a post

Views

2.9K

Likes

214

Comments

8

Shares

4

Selling · Other Product

Plumi

Why it worked

The video leverages the relatable and often humorous reactions of children to new products, combined with the creator's personal involvement in making the product, creating an authentic and engaging narrative.

Summary

A father shows his daughter a new product he created, a tummy medicine for kids. The daughter initially reacts with a giggle and then correctly identifies its purpose after some prompting.

Structure

1Introduction of the product
2Daughter's initial reaction
3Explanation of the product's purpose
4Daughter's realization and confirmation

Product placement

Plumi: This is a brand of product that the creator is showing. It acts as a medicine to help with tummies. Removing it would change the video's focus.

On-screen text

My kid's reaction to my new product. OKAY. CHARLIE, YOU SOMETHING. THINK? CUTE. HA, HA, HA. SHOWING HER? YOU COME OVER. LOOK, WHAT DO YOU THINK ABOUT THIS? WHAT IS IT? MEDICINE TO HELP YOU GUYS WITH DADDY MADE THAT. ANDY MADE IT. OH, THAT'S WHAT YOU WERE MAKING? YEAH. WHAT DO IT'S NOT FOR A LITTLE GUY. A SLEEP. IT'S A TUMMY. ONE OF THEM WERE FOR SLEEPING. THAT'S TRUE. YEAH, BUT THIS ONE YOUR TUMMY. OKAY.

Original caption

My kid’s reaction to my new product. #health #guthealth #guthealthmatters #kids

More from @andyholmesfamily

Their other posts in the index, biggest breakout first.

Transcript

Okay, Charlie, I want to show you something. What do you think? Cute. Cute. You want to see? Come over. Look, guys. What do you think about this? What is it? It's a little medicine to help you guys with your tummy. Daddy made that. Andy made it. Oh, that's when you were making it. Yeah. What do you think? It's not for a sleep. It's for for. One of them for sleeping. That's true. Yeah. But this one will help with your, okay?