Why is my makeup always cakey?

@itsedonna

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142.5K

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SoundTikTok sound · PHONK AURA SUK

Promoted product

TOUN 28 Glow Cream & Serum

Why it worked

The video effectively addresses a common makeup problem (cakey makeup) and presents a specific product as a clear solution, demonstrating its application and benefits in a visually appealing way.

Summary

The video demonstrates the TOUN 28 Glow Cream & Serum as a solution to cakey makeup. It highlights how the dual-layer formula hydrates the skin, allowing makeup to glide smoothly and create an even, glowy base.

Structure

1Problem: Cakey makeup
2Solution introduced: TOUN 28 Glow Cream & Serum
3Application and demonstration
4Benefits: Hydration, smooth makeup application, glowy finish
5Endorsement: Loved by Korean makeup artists

Product placement

Original caption

Cakey makeup fix you need to try ✨✨ #TOUN28 #GlowCreamSerum #cakeymakeup #skincare #kbeauty @TOUN28

More from @itsedonna

On-screen text

Why is my makeup always cakey? Try this first TOUN 28 GIVE IT A GENTLE SHAKE BEFORE YOUR GLOW-UP CICA PORN 99% ± HAENAM 404 :(CICA PDRN) Glow Cream & Serum TOUN 28 Glow Cream & Serum The dual-layer formula with Cica PDRN Hydrates deeply Makeup glides smoothly Base looks even and glowy No wonder Korean makeup artists love it