$17k of debt...to $0 watch it go down

@itsaaron.mp4_

31.8K followers · usually 10.6K views a post

Views

76.0K

Likes

9.1K

Comments

1.5K

Shares

4.5K

SoundTikTok sound · Suspenseful and tense orchestra(1318015)

View velocity

+1.1K views over 34.5d · ~32/day · 4 observations

Promoted product

Celsiuscelsius.com

With a unique blend of key vitamins, Celsius energy drink is your partner to an active lifestyle. These energy drinks are clinically proven to function and also contain no sugar, aspartame, artificial flavors, colors or preservatives!

11 videos10 creators

Why it worked

The creator leverages a combination of personal finance content, community engagement tactics (commenting for rewards), and social proof (donations from others) to create a compelling narrative around debt payoff.

Summary

The creator is documenting their journey to pay off $17,000 in debt, showing a daily decrease in their total debt. They are incentivizing engagement by offering rewards for comments and donations, and thanking contributors.

Structure

1Debt payoff update (Day 21)
2Previous day's earnings and donations
3New incentive for comments

Original caption

DAY 21! Comment the word “NEW” if you’re new here for bonus points! If you’ve been here, comment when you joined, I’d love to know! DEBT HOMIES UNITE! 💯 #day1 #debtfree #debtpayoff #financialfreedom #challenge

More from @itsaaron.mp4_

Product placement

Celsius (energy drink) - ACTS - The creator drinks it and references it as part of their debt payoff journey. Removing it would change the context of the video. Cash App - ACTS - Used to show donations received. Removing it would change the video by not showing the source of funds. SocialNest - APPEARS - Creator's bio link points to this platform. Removing it would not change the video's content, but would remove the ability to find the creator's other links.

Call to action

Comment "NEW" if you are new here, and you will count as 10 cents toward my payment tomorrow. If you have been here, comment the day that you joined, I would love to know!

On-screen text

$17k of debt...to $0 watch it go down DAY 21 Total Current Balance: $8,474.82 VOLKSWAGEN ATLAS $8,155 All Loan Details Loan Current Balance Interest Rate 1-C1 Direct Loan... $321.95 4.250% 2-C2 Direct Loan... $376.55 3.150% 3-C3 Direct Loan... $416.55 3.150% 4-C4 Direct Loan... $729.29 6.150% 5-C5 Direct Loan... $1,070.43 6.150% 6-C6 Direct Loan... $1,070.43 6.150% 7-C7 Direct Loan... $1,070.43 6.150% 8-C8 Direct Loan... $1,070.43 6.150% 9-C9 Direct Loan... $847.92 5.800% 10-C10 Direct Loan... $815.79 5.800% $17,629 $16,176 10 cents 4.7K 148 115 438 56 $43🔥 $48.84 Transfer From Transfer To Transfer Date TOTAL CHECKING CHECKING SAVINGS Jul 29, 2024 $25.00 $20.00 COMMENT "NEW" = 10 cents $16,082.29🔥

Transcript

welcome to the juicy series where an unemployed husband in his mid-30s pays off $17,000 in debt without telling his wife. We started this whole thing at $17,629 and we are now at $16,176. Yesterday, every share my video was worth 10 cents. We racked up 430, which I am totally cool with, which means I just made a transfer of $43. I also said the most liked comment will get an added bonus. So here it is from my guy, dad all caps. I appreciate the thoughtful words, which means I'm adding an additional $5 and 84 cents to the pot. I also have to give a huge shout out to Miranda and Reed for their very generous donations that will go directly into the fund. They are never ever expected, but very much appreciated. My family thanks you. The updated number right here, including the donations today, is $16,082 and 29 cents. Tomorrow's payment, we're going with the honor system. If you are new, comment the word "NEW" and you will count as 10 cents toward my payment tomorrow. Like I said, new people only. This is the honor system. If you have been here, please comment the day that you joined, I would love to know. Let's run it. I will see you tomorrow.