Watch $17k of debt go to $0

@itsaaron.mp4_

21.5K followers · usually 2.5K views a post

Views

11.3K

Likes

1.2K

Comments

136

Shares

706

Why it worked

The video taps into the popular 'debt payoff journey' trend, creating a sense of community and accountability through daily updates and audience engagement prompts. The creator's personal story and the interactive element of asking viewers to share their footwear encourage participation and repeat viewership.

Summary

The creator is documenting their journey of paying off $17,000 in debt, sharing daily updates on their progress. They are using side hustles and UGC deals to fund their debt payoff, making daily transfers to a savings account and encouraging audience engagement through comments.

Structure

1Daily debt payoff update
2Explaining funding sources (side hustles, UGC)
3Showing current debt balance
4Detailing daily transfer to savings
5Encouraging audience interaction

Call to action

Comment what you’re wearing on your feet, shoes, sandals, bare foot, socks. Tag the brand, let’s get it! The most liked comment tomorrow will be featured in the video and count as 2 cents for every like 🤙🏼 DEBT HOMIES UNITE! 💯

On-screen text

Watch $17k of debt go to $0 DAY 22 $16,082.29 🔥 $15.90 Amount $15.90 TOTAL CHECKING L... CHASE SAVINGS L... Jul 30, 2023 Transfer them Transfer to Transfer date Here is that screenshot $16,066.39 🔥 $16,066.39 🔥 you're wearing on your feet I'm rocking the Jordan slides

Original caption

DAY 22! Comment what you’re wearing on your feet, shoes, sandals, bare foot, socks. Tag the brand, let’s get it! The most liked comment tomorrow will be featured in the video and count as 2 cents for every like 🤙🏼 DEBT HOMIES UNITE! 💯 #day1 #debtfree #debtpayoff #financialfreedom #challenge

More from @itsaaron.mp4_

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Transcript

Day 22 of a very average 36-year-old dude secretly paying off $17k of debt behind his wife's back. I've been grinding side hustles and UGC deals in order to pay this off. I have a very special checking and savings account where the money comes in. My wife does not know. This is where we currently are: $16,082.29. I make a payment every single day into my savings account based on the engagement from yesterday's video. Yesterday we had many new faces commenting. Welcome, congratulations, new friends and current friends. According to my calculations, we had around 159 new people who commented, which means I just transferred $15.90 into the savings account. Here is that screenshot. This is where we currently stand after today's payment. For today, please share what you're wearing on your feet right now. Whatever brand of shoes you have on, sandals, bare feet, maybe you have socks on. I'm rocking the Jordan slides. Let's run it up. I love hearing from every single person. And I will see you friends tomorrow.