#ad

@lifewithhollylifestyle

37.2K followers · usually 2.2K views a post

Views

154.1K

Likes

396

Comments

3

Shares

20

SoundTikTok sound · Pikachu

Promoted product

Pokemon Centerpokemoncenter.com

Why it worked

The video leverages nostalgia for a popular franchise (Pokemon) and personalizes the promotion by sharing the creator's genuine excitement and connection to the products, making the soft sell feel authentic and relatable.

Summary

The creator showcases a collection of Pokemon plushies, highlighting their personal connection to the franchise and expressing excitement about new additions. They specifically feature mini bag charm plushies and encourage viewers to visit PokemonCenter.com to purchase their own.

Structure

1Introduction with plushies and sponsorship mention
2Showing various plushies and expressing nostalgia
3Highlighting mini bag charm plushies
4Call to action to visit PokemonCenter.com

Original caption

Adding new plushies to my collection thanks to Pokemon Center! ⭐ I'm so excited to style my bags with these cute mini bag charm plushies! Check out PokemonCenter.com and grab some cute plushies! Link in my bio! #ad #sponsored #PokemonCenter #Pokemon_Partner #PokemondCenterFavorite

More from @lifewithhollylifestyle

Product placement

Pokemon Center (a retailer that sells Pokemon merchandise) ACTS as the partner for this video, and its website PokemonCenter.com is promoted as a destination to buy products. Removing it would change the context of the sponsorship. Pokemon (the franchise) is mentioned as the subject of the plushies, but it merely APPEARS as the theme of the merchandise, not a product being sold. Removing it would not change what happens in the video.

Call to action

Make sure to check out PokemonCenter.com.

On-screen text

#ad My childhood is complete thanks to Pokemon Center for partnering with me in this video! I grew up with Pokemon throughout all these years and I can't believe I have the cutest plushes ever. I have 3 of the Ditto style plushies: Charmander, Eevee, and Snorlax. My absolute favorite are these mini bag charm plushies. Let me know which one is your favorite! Make sure to check out PokemonCenter.com. they have a range of amazing products, and thank you so much for watching!

Transcript

My childhood is complete thanks to Pokemon Center for partnering with me in this video! I grew up with Pokemon throughout all these years and I can't believe I have the cutest plushes ever. I have 3 of the Ditto style plushies: Charmander, Eevee, and Snorlax. My absolute favorite are these mini bag charm plushies. Let me know which one is your favorite! Make sure to check out PokemonCenter.com. they have a range of amazing products, and thank you so much for watching!

You thought the camera content was over? Hell no! 😎📷 Picked up the Kodak EC35

20.3

44.7K1.6K11

@lifewithhollylifestyle

44.7Kviews

Trying something new! I love the beige but orange is definitely different 🤭 @MO

17.2

38.0K3613

@lifewithhollylifestyle

38.0Kviews