Why it worked
The video likely resonated due to its relatable "hair fail" content, capturing a common frustration in a humorous and authentic way. The use of Spanish hashtags and the creator's expressive reaction contributed to its shareability.
Summary
The creator attempts to curl her hair using a flat iron, but it appears to be unsuccessful, leading to a frustrated reaction. She is shown in pajamas, in what looks like a bathroom, with her hair partially styled.