Product placement
Amazon: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. The video is a compilation of products from Amazon, and the creator's Amazon storefront is mentioned. The creator's Amazon storefront is a place where products are sold, and it is a destination for viewers to purchase items. Therefore, Amazon is a platform that is being used to sell products. It ACTS - the creator's Amazon storefront is a destination for viewers to purchase items, and the video is a compilation of products from that storefront. Removing the Amazon storefront would mean that the products could not be purchased through that specific channel. The video is promoting the purchase of items through the Amazon storefront. Amazon is a platform that facilitates the sale of goods. The video is a compilation of products from the creator's Amazon storefront, and the creator is encouraging viewers to purchase these items through that storefront. Therefore, Amazon is acting as a platform for commerce.