The video works because it solves a specific problem (holding a phone while active) with a novel, proprietary product, and the creator's 'founder-led' approach builds trust and authenticity.
Summary
The creator demonstrates how to use her new invention, a wearable phone accessory called Freeband. She explains the two-part system, consisting of a wristband and a phone-mounted 'puck,' and shows how to attach and detach the phone.
Structure
1Introduction of the product
2Anatomy of the wrist and phone pieces
3Demonstration of customization
4Step-by-step usage guide
5Explanation of the locking mechanism
6Call to action for questions
Product placement
The creator demonstrates the Freeband product throughout the video, showing how it attaches to her wrist and phone.
Original caption
how to use your new favorite phone accessory @freeband made by yours truly 🙂↔️ link in my bio to sign up for launch updates! SHE’S COMING 💞 #freeband #phoneaccessories #entrepreneur #femalefounder #productsyouneed
More from @amandaglasss
Their other posts in the index, biggest breakout first.
Call to action
link in my bio to sign up for launch updates!
On-screen text
hi I invented this product
how to use Freeband!! (2x)
yesterday I showed you guys Freeband
the product I've been working on for the last 12 months
and I feel like we need to do like a 101
anatomy class so you guys like actually understand what this product is
so there's two main parts to the product, okay?
there's the wrist piece which obviously you wear on your wrist
and there's the phone piece which goes on your phone
the wrist piece is obviously adorable
she's cute, she's small, she's customizable, she's gonna come in different colors
she's fully compatible with any Apple Watch band
yeah, I know. I did it.
now should you buy the Freeband bands?
yeah you should cause like look how cute the little logo is
but it's compatible with any Apple Watch band
phone piece is a super strong adhesive that you
stick onto the back of your phone
other materials work too
just not silicone
now you need to have a
plastic phone case or you can use your bare phone
um but some materials don't stick as well
ooh ASMR
I think I'm gonna call her the puck
what do you guys think she looks like a little hockey puck
she's cute, she's small too
cute and small, that's the theme here
this is the fun part okay see these little chips we're gonna call them
chip
white chip, black chip
these are fully
customizable meaning we're gonna make them in a bunch of different colors
different elements, designs, patterns
you pop them right off and they're interchangeable
so this one comes off like this
and then you can take the little black guy
there you go, brand new Freeband piece, look at that
so as you can imagine there's gonna be (in the future, hopefully near future)
so many different fun color combinations
and patterns and designs and you can make Freeband yours
that's really the whole point, you can make Freeband yours
okay so let me show you how you actually
put the product on or use it I should say
so you wear this like a watch
everyone knows how to put a watch on
you need to like adjust the band in the beginning so that it fits
your wrist size and make sure it's snug guys
that's key component here
needs to be snug because obviously
we're putting a large phone on our wrist and we don't want that thing
going back and forth
no wobbling
once she's snug,
you take the piece on your phone the puck as I said open it
this is just for fashion like the top is just so it looks cute
so you're not walking around with like this crevice on the back of your phone
open her up, that's it
okay you're gonna line the cut out on the puck
do you see this little cut out right here yeah like a half circle
with the silver ball on your wrist piece, there she is
gonna line her up okay this is hard cause I can't really see
and do a very slight 45 degree twist
that's it that's literally it
that's literally it
to take her off you just twist backwards
forward = locked
backwards = unlocked
and the phone can be attached at all 90 degree angles
how cool is that so like I just showed you 180 degrees
now I wanna do 90 degrees
guys it's so easy
it's so easy
so now I'm gonna spend the rest of my existence
answering any of all questions you guys have
so let me know YAY
Transcript
hi I invented this product. Yesterday I showed you guys Freeband, the product I've been working on for the last 12 months, and I feel like we need to do like a 101 anatomy class so you guys like actually understand what this product is. So there's two main parts to the product, okay? There's the wrist piece which obviously you wear on your wrist, and there's the phone piece which goes on your phone. The wrist piece is obviously adorable. She's cute, she's small, she's customizable, she's gonna come in different colors, she's fully compatible with any Apple Watch band. Yeah, I know. I did it. Now should you buy the Freeband bands? Yeah, you should cause like look how cute the little logo is. So cute, but it's compatible with any Apple Watch band. Phone piece is a super strong adhesive that you stick onto the back of your phone. Now you need to have a plastic phone case or you can use your bare phone, um but some materials don't stick as well. Ooh, ASMR. I think I'm gonna call her the puck. What do you guys think? She looks like a little hockey puck. She's cute, she's small too. Cute and small, that's the theme here. This is the fun part, okay? See these little chips? We're gonna call them chip. White chip, black chip. These are fully customizable meaning we're gonna make them in a bunch of different colors, different elements, designs, patterns. You pop them right off and they're interchangeable. So this one comes off like this and then you can take the little black guy. There you go, brand new Freeband piece. Look at that. So as you can imagine there's gonna be, in the future, hopefully near future, so many different fun color combinations and patterns and designs and you can make Freeband yours. That's really the whole point, you can make Freeband yours. Okay, so let me show you how you actually put the product on or use it, I should say. So you wear this like a watch. Everyone knows how to put a watch on. You need to like adjust the band in the beginning so that it fits your wrist size and make sure it's snug, guys. That's key component here. It needs to be snug because obviously we're putting a large phone on our wrist and we don't want that thing going back and forth. No wobbling. Once she's snug, you take the piece on your phone, the puck as I said, open it. This is just for fashion, like the top is just so it looks cute, so you're not walking around with like this crevice on the back of your phone. Open her up, that's it. Okay, you're gonna line the cut out on the puck, do you see this little cut out right here, yeah like a half circle, with the silver ball on your wrist piece. There she is. You're gonna line her up, okay this is hard cause I can't really see, and do a very slight 45 degree twist. That's it, that's literally it. That's literally it. To take her off you just twist backwards. Forward, locked. Backwards, unlocked. And the phone can be attached at all 90 degree angles. How cool is that? So like I just showed you 180 degrees, now I wanna do 90 degrees. Guys, it's so easy. It's so easy. So now I'm gonna spend the rest of my existence answering any of all questions you guys have, so let me know. YAY!
