GLOW UP WITH ME

@hebakamal_

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SoundTikTok sound · original sound - hebakamal_

View velocity

+579.9K views over 7.3d · ~80.0K/day · 7 observations

Promoted product

OGX ProGrowth + Peptide collection

Find your perfect shampoo, conditioner, & hair treatment! Discover hair products from OGX® Beauty, the #1 Hair Repair Brand for all your hair care needs

Why it worked

The video effectively uses a 'glow up' narrative and addresses a common concern (hair thinning) with a relatable personal experience. The creator demonstrates the product's use and visible results, making it aspirational and trustworthy, while the clear call to action and mention of a specific retailer enhance its findability.

Summary

The creator shares her routine for achieving thicker and fuller hair using the OGX ProGrowth + Peptide collection, addressing her struggles with hair thinning. She demonstrates the use of the shampoo, conditioner, scalp serum, and serum mist, highlighting their benefits and the visible results.

Structure

1Introduction and problem statement (hair thinning)
2Introduction of OGX ProGrowth + Peptide collection
3Demonstration of shampoo and conditioner
4

Original caption

The ultimate date night prep starts at the roots 🤎 And my new favorite hair secret: the @OGX Beauty ProGrowth+ Peptide collection. Visibly thicker hair in literally one use?* Say less. Products used: OGX® ProGrowth + Peptide Scalp Serum OGX® ProGrowth + Peptide Shampoo OGX® ProGrowth + Peptide Conditioner OGX® ProGrowth + Peptide Serum Mist Shop the full routine at Shoppers Drug Mart now! #OGXPartner #OGXCanada #ProGrowth #HairGlowUp #GRWM *Instrumental results with full routine vs. untreated hair

More from @hebakamal_

Product placement

OGX Beauty (brand): Appears as a watermark and on product packaging. Removing it would not change what happens in the video. OGX ProGrowth + Peptide Shampoo (product): Acts as it is used in a hair washing routine, and its results are discussed. Removing it would change what happens in the video. OGX ProGrowth + Peptide Conditioner (product): Acts as it is used in a hair washing routine, and its results are discussed. Removing it would change what happens in the video. OGX ProGrowth + Peptide Scalp Serum (product): Acts as it is applied to the scalp, and its results are discussed. Removing it would change what happens in the video. OGX ProGrowth + Peptide Serum Mist (product): Acts as it is sprayed on hair, and its results are discussed. Removing it would change what happens in the video. Shoppers Drug Mart (retailer): Appears as on-screen text indicating where to purchase the products. Removing it would not change what happens in the video.

Call to action

Shop the full routine at Shoppers Drug Mart now!

On-screen text

GLOW UP WITH ME date night with OGX® @OGX Beauty OGX® ProGrowth + Peptide as someone struggling with hair thinning after spending so long trying to cover up the hair thinning I've been experiencing I love the shift towards actually focusing on scalp care first instead of just hoping for a good hair day getting that thicker and fuller look back from root to tip has been such a confidence boost OGX® ProGrowth + Peptide that's why I've been loving the OGX® Pro-Growth Peptide Collection I start with the peptide clarifying shampoo and conditioner which smells amazing and it gets rid of up to 98% of buildup removes up to 98% of buildup *instrumental results with full routine vs. untreated hair to help reduce hair fall from breakage and honestly if you could only add one step to your routine make it the peptide scalp serum it absorbs instantly so you have no greasy roots and it actually goes deep into the roots with hydration and nutrients so your hair actually grows thicker and stronger over time *instrumental results with full routine vs. untreated hair this step gives me the most confidence with my hair on a night out and before styling I finished with the peptide serum mist OGX® ProGrowth Serum Mist + Peptide which protects my hair from breakage up to 230 degrees protects up to 230 degrees *instrumental results with full routine vs. untreated hair which protects my hair from breakage up to 230 degrees now my hair looks amazing visibly thicker with one use *instrumental results with full routine vs. untreated hair it looks visibly thicker with one use I love that this routine focuses on building a healthy foundation from root to tip and it's honestly become such a simple part of my glow up routine I feel so good and my hair is officially date night ready let me know if you guys try it you can find the whole routine at Shoppers Drug Mart shop now at Shoppers Drug Mart you can find the whole routine at Shoppers Drug Mart

Transcript

Glow up with me for date night with OGX® as someone struggling with hair thinning after spending so long trying to cover up the hair thinning I've been experiencing I love the shift towards actually focusing on scalp care first instead of just hoping for a good hair day getting that thicker and fuller look back from root to tip has been such a confidence boost OGX® ProGrowth + Peptide that's why I've been loving the OGX® Pro-Growth Peptide Collection I start with the peptide clarifying shampoo and conditioner which smells amazing and it gets rid of up to 98% of buildup removes up to 98% of buildup *instrumental results with full routine vs. untreated hair to help reduce hair fall from breakage and honestly if you could only add one step to your routine make it the peptide scalp serum it absorbs instantly so you have no greasy roots and it actually goes deep into the roots with hydration and nutrients so your hair actually grows thicker and stronger over time *instrumental results with full routine vs. untreated hair this step gives me the most confidence with my hair on a night out and before styling I finished with the peptide serum mist OGX® ProGrowth Serum Mist + Peptide which protects my hair from breakage up to 230 degrees protects up to 230 degrees *instrumental results with full routine vs. untreated hair which protects my hair from breakage up to 230 degrees now my hair looks amazing visibly thicker with one use *instrumental results with full routine vs. untreated hair it looks visibly thicker with one use I love that this routine focuses on building a healthy foundation from root to tip and it's honestly become such a simple part of my glow up routine I feel so good and my hair is officially date night ready let me know if you guys try it you can find the whole routine at Shoppers Drug Mart shop now at Shoppers Drug Mart you can find the whole routine at Shoppers Drug Mart