Product placement
Chanel: (a) it ACTS - the brand name appears on the ribbon and the bag's clasp, and the creator is unboxing and showing off a Chanel bag, implying it is the product being presented and its quality is being discussed. Removing the name would change what the product is identified as. (b) it merely APPEARS - the brand name is visible on the packaging and the bag itself. Removing it would not change what happens in the video, but it would remove the product identification.