Why it worked
The video leverages the inherent cuteness of a golden retriever puppy combined with the universally recognized appeal of Pokemon. The simple, relatable premise of a pet making a 'choice' creates an engaging and shareable moment.
Summary
A golden retriever puppy is presented with three plush Pokemon toys: Bulbasaur, Squirtle, and Charmander. After a countdown and some encouragement from its owner, the puppy sniffs each toy and ultimately chooses Charmander.
Structure
- 1Puppy is introduced to three Pokemon plush toys
- 2Owner gives the puppy a pep talk
- 3Countdown begins
- 4Puppy sniffs each toy
- 5Puppy chooses Charmander
Product placement
Pokemon (franchise) - appears as plush toys. The plush toys are interacted with by the dog, and one is chosen. Removing them would change the video's premise. Pokemon (franchise) - appears as plush toys. The plush toys are interacted with by the dog, and one is chosen. Removing them would change the video's premise. Pokemon (franchise) - appears as plush toys. The plush toys are interacted with by the dog, and one is chosen. Removing them would change the video's premise.
On-screen text
watch my golden puppy pick his starter pokemon
pep talk from dad
3
2
1
*sniff*
*sniff*
*sniff*
HARMANDER
CHARMANDER
CHARMANDER