Why it worked
The video targets a specific demographic (juniors and seniors) with actionable advice for a high-stakes process (college applications). The clear, concise checklist format makes the information easily digestible and shareable, appealing to students and parents seeking guidance.
Summary
This video provides a checklist of tasks for high school juniors and seniors in the Class of 2027 to complete during the next month to prepare for college applications. The on-screen text outlines specific goals such as asking for recommendation letters, creating scholarship lists, finalizing college choices, and starting college essays.
Structure
- 1Title card for Class of 2027
- 2Monthly goals for college prep
- 3Specific tasks listed
- 4Call to read caption
Call to action
READ CAPTION !! 💌⬇️
On-screen text
CLASS OF 2027
ATTENTION JUNIORS & SENIORS
Your goals for next month !!
Ask for letters of recommendation
Create list of "August Scholarships"
Finalize your college list
Write down their priority deadlines for scholarships
Create your Common App account
Start drafting your college essay
READ CAPTION !! 💌⬇️