Why it worked
The video likely worked because it tapped into a viral trend on TikTok, offering a "free tutorial" for a popular eye filter. The use of a montage and screen recording effectively demonstrated the trend and how to access it, appealing to users looking to replicate popular content.
Summary
The video shows a montage of different eyes and faces, with the text "Free tutorial" overlaid. It then transitions to a phone screen displaying a TikTok video with a similar eye effect, followed by a screen recording of someone interacting with the TikTok app, copying a link, and navigating to a profile. The final part shows a phone screen with a CapCut template for an eye effect.