Ultraviolence

The post leverages fan culture by featuring merchandise related to Lana Del Rey, a popular artist, combined with a clear sale offer and direct call to action to purchase from the brand's website.

The post showcases two t-shirts, one with "Ultraviolence" and another with a Lana Del Rey tweet quote "I am my Soulmate.". Both are presented with sale prices, implying they are for sale by the brand "Sweet Baby Jane".

Ultraviolence: This is text on a t-shirt. It merely APPEARS. Removing it would not change what happens in the video. Lana Del Rey: This is a name on a t-shirt, likely referring to the artist. It merely APPEARS. Removing it would not change what happens in the video. Sweet Baby Jane: This is the name of the clothing brand, visible in the caption and bio link. It ACTS as the seller of the t-shirts. Removing it would change what happens in the video as it is the identity of the product being sold.