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All breakouts
3.1Text-Heavy
Hook
Directed by Lana Del Rey
@sweetbabyjaneus
18.9K followers · usually 3.0K views a post
Views
8.9K
Likes
770
Comments
1
Shares
13
Why it worked
The post leverages the cultural cachet of Lana Del Rey and the "Directed by" motif, which is often associated with artistic and directorial roles, to create a sense of cool and exclusivity around the t-shirt.
Summary
The post features a pink t-shirt with the text "Directed by Lana Del Rey" printed on it. The accompanying text explains that this is the only way to convey coolness without speaking.
Structure
- 1Show t-shirt with "Directed by Lana Del Rey"
- 2Explain the t-shirt's purpose
Call to action
product link in my bio!!
On-screen text
Directed by
Lana Del Rey
the only way to let people
know i'm cool as heck
without saying anything
Original caption
tysm for this review!! product link in my bio!!💕 #coquette #sweetbabyjane #clothingbrand #sofiacoppola #onlinestore
More from @sweetbabyjaneus
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