@alexajadethegoddess — 98x breakout

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Nursemaxxing

@alexajadethegoddess

52.5K followers · usually 6.4K views a post

Views

631.1K

Likes

145.9K

Comments

370

5.3K

Promoted product

nurse_outfit_and_accessories

Why it worked

The video likely resonated with its target audience by tapping into the "nurse maxxing" trend, which combines relatable content about nursing life with aspirational elements of self-care and comfort. The creator's energetic presentation and focus on specific, desirable products like Hoka shoes likely contributed to its shareability within the nursing community.

Summary

A nurse prepares for her shift by showcasing her "nurse maxxing" outfit, including specific brands of clothing and accessories like Hoka shoes and a North Face backpack. She expresses excitement about her new Hoka shoes and her preference for a backpack over a tote for her 12-hour shift.

Structure

1Introduction to "nurse maxxing" and outfit preparation
2Showcasing specific brands: headband, eye patches, backpack, scrubs, shoes, sweater
3Discussing the stethoscope cup and its significance
4Transition to work and the relief of being off for three days
5Praise for Hoka shoes and their comfort
6Preference for a backpack over a tote

Product placement

Figs (brand of scrubs, ACTS - worn by creator, part of her nurse outfit, removing it would change her appearance as a nurse; removing it would not change what happens in the video) Hoka (brand of shoes, ACTS - worn by creator, part of her nurse outfit, removing it would change her appearance as a nurse; removing it would not change what happens in the video) North Face (brand of backpack, ACTS - worn by creator, part of her nurse outfit, removing it would change her appearance as a nurse; removing it would not change what happens in the video) Alo (brand of headband, ACTS - worn by creator, part of her nurse outfit, removing it would change her appearance as a nurse; removing it would not change what happens in the video) Stethoscope cup (ACTS - a tumbler with a stethoscope design, shown and discussed as a personal item for nurses, removing it would change the visual content of the video; removing it would not change what happens in the video) Lunch box (ACTS - shown and discussed as a personal item for nurses, removing it would change the visual content of the video; removing it would not change what happens in the video)