soap in a box, which one do you like more? 💭

The video likely performed well due to its ASMR qualities, focusing on satisfying visuals and sounds of soap lathering and bubbling. The use of multiple colorful soaps adds visual appeal, and the lack of speech makes it universally accessible.

The video shows several bars of soap being placed into a bathtub. Water is then poured in, and the hands are used to lather up the soaps and create a lot of bubbles. The hands continue to agitate the soaps and water, creating a satisfying visual and auditory experience.