The video likely performed well due to its relatable content of a skincare routine and the creator's engaging facial expressions. The clear display of the product at the end also serves as a subtle endorsement.
Summary
The video shows a young woman applying a skincare product to her face and massaging it in. She then holds up the product bottle to the camera.
Structure
1Applying skincare product
2Massaging product into face
3Holding up product bottle
On-screen text
My favourite skincare product
Original caption
Shall I do my full skincare routine I’ve been trying to clear mine up