it's this sunrise..

@jaceemsc

240.2K followers · usually 250.1K views a post

Views

1.3M

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304.4K

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SoundTikTok sound · original sound - jaceemsc

Promoted product

Strum

Get real-time chords to over 1 million songs. Play along, tune up, and strum anything.

41 videos17 creators

Why it worked

The video combines a relatable emotional theme (love and desire) with a practical demonstration of a tool that aids in learning a popular hobby (guitar). The use of a popular song and the creator's personal touch likely resonated with viewers.

Summary

The creator sings a song about love and desire, while playing the guitar. They mention and show an app called Strum, which they use to learn chords.

Structure

1Playing guitar and singing
2Mentioning the app Strum
3Showing chord diagrams from the app
4Singing about love and desire

Product placement

Strum - an app that helps users learn guitar chords. It ACTS by displaying chord diagrams and likely providing interactive lessons. Removing it would remove the visual aid for learning chords, changing the video's instructional aspect. It appears on screen and is mentioned by the creator.

Original caption

best part - daniel caesar cover and tutorial #bestpart #danielcaesar #guitar #cover #fyp

More from @jaceemsc

On-screen text

app - strum my favourite app to learn chords

Transcript

it's this sunrise.. and those brown eyes, yes.. you're the one that i desire.. when we wake up, and then we make love.. yeah it makes me feel so nice <3