Why it worked
The video taps into a relatable feeling of boredom and offers an aspirational, yet achievable, solution. The quick cuts and iconic imagery of Paris create an engaging and shareable narrative.
Summary
The creator expresses boredom but then remembers they can take a train to Paris for the day. The video shows clips of them at a train station, on the train, and arriving in Paris, with a final shot of the Eiffel Tower.
Structure
- 1Expressing boredom
- 2Realizing a trip to Paris is possible
- 3Traveling to the train station
- 4On the train journey
- 5Arriving in Paris
- 6Showing the Eiffel Tower
Product placement
Eurostar (train service): Acts - it is the mode of transportation used to travel between London and Paris. Removing it would change the entire premise of the video. St Pancras (train station): Appears - it is the departure station shown in the video. Removing it would not change the premise.
On-screen text
When I'm bored but then remember I can get a train to paris for the day