DON'T MAKE THIS ROOKIE MISTAKE

@yourspicyceo

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SoundTikTok sound · Carti Wave Beat

Promoted product

The Launch Packthespicyceo.co

YOUR SPICY CEO — Join the Spicy CEO Academy Waitlist * Launching summer 2026

Why it worked

The video addresses a common pain point for aspiring entrepreneurs: how to gain visibility and generate leads on social media. By highlighting the limitations of organic reach and offering a solution through a structured master class, it appeals to creators seeking practical strategies for business growth.

Summary

The creator warns against relying solely on plans when starting a side hustle, explaining that social media platforms like Instagram lack inherent searchability for lead generation. She emphasizes the importance of actively driving traffic and using features like hashtags and descriptions to get discovered, contrasting this with the low earnings of average creators on such platforms.

Structure

1Warning about a rookie mistake in side hustles
2Explaining the lack of searchability and lead gen on platforms like Instagram
3Highlighting the importance of hashtags and descriptions for visibility

Original caption

Yep…learned this one the hard way too. I thought I just got to be hot, but it turns out I also had to do some marketing 😂😜😳 LEAD GEN is one of my favorite topics to teach bc I know it’s the ENGINE behind your business. I have an entire section of The Launch Pack dedicated to Lead Gen, including a tool I teach you how to use to never run out of leads! 🔥 ➡️ Head to my profile 🔗 to get started, and don’t be one of those $50 earners babe… #Fypage #sideincome #sidehustle #spicytok

4Contrasting low creator earnings with the potential for success

5Introducing 'The Launch Pack' master class for lead generation strategies

Product placement

Instagram: it appears as an example of a social media platform where content can gain traction and views. Removing it would not change what happens in the video. Launch Pack: it is a master class that teaches about lead generation and includes information to get started. Removing it would change what happens in the video.

Call to action

Head to my profile 🔗 to get started

On-screen text

DON'T MAKE THIS ROOKIE MISTAKE IF YOU'RE THINKING ABOUT STARTING A SPICY SIDE HUSTLE AND USING ONLY THE PLANS I HAVE TO WARN YOU ABOUT THIS BECAUSE MOST WOMEN THAT TAKE DON'T REALISE THIS IS HOW IF YOU'RE NEW HERE LORA THE SPICY C HAD A SPICY SIDE HUSTLE FOR OVER FIVE YEARS AMASSED OVER $100,000 OF TEACHING YOU ALL THE THINGS SO I STARTED ON ONLY A PLAN WHAT I VERY QUICKLY LEARNED IS THAT THE WAY THAT PLATFORM IS SET UP THERE IS NO SEARCHABILITY AND THERE IS NO LIKE LEAD GENERATION THAT IS HAPPENING FOR YOU ON BEHALF OF THE PLATFORM LIKE INSTAGRAM FOR EXAMPLE YOU POST SOMETHING ON INSTAGRAM INSTAGRAM'S GONNA LIKE SHOW OF PEOPLE SEE IF THEY LIKE IT THAT'S HOW THINGS CAN CATCH TRACTION AND VIEWS AND GO VIRAL RIGHT LIKE ANYONE CAN POST ON SOCIAL BUNCH OF PEOPLE SEE IT IF IT'S GOOD OR PEOPLE CAN SEARCH FOR YOU THAT'S WHY YOU USE HASHTAGS AND PUT DESCRIPTIONS IN THERE THESE PEOPLE CAN IN A TOPIC AND YOU IN YOUR CONTENT SO MOST WOMEN ASSUME THAT THAT'S KIND OF HOW THIS PLATFORM WORKS IT DOES NOT AT ALL AND THAT'S WHY A LOT OF CREATORS GET ON THERE THEY MIGHT HAVE GREAT CONTENT BE POSTING ALL THE TIME AND NOT MAKING A SINGLE DIME AVERAGE CREATOR ON THAT PLATFORM MAKES $50 A MONTH AND THAT INCLUDES ALL THE MILLIONAIRES SO YOU DO THE MATH SO LEAD GEN TRAFFIC OVER FROM OTHER PLACES IS ABSOLUTELY CRUCIAL IF YOU WANNA USE THAT PLATFORM THIS IS ONE OF TEACH IN MY MASTER CLASS YOU CAN GET MORE INFO UP THROUGH MY LAUNCH PACK EVERYTHING IN THERE TO GET STARTED INCLUDING A WHOLE SECTION ABOUT LEAD GEN IF WANNA GO

Transcript

If you're thinking about starting a spicy side hustle and using only the plans, I have to warn you about this because most women that take don't realize this is how. If you're new here, hi, my name's Lora, the Spicy CEO. Had a spicy side hustle for over five years, amassed over $100,000 of teaching you all the things. So I started on only a plan. What I very quickly learned is that the way that platform is set up, there is no searchability and there is no like lead generation that is happening for you on behalf of the platform. Like Instagram for example. You post something on Instagram, Instagram's gonna like show it to a bunch of people, see if they like it. That's how things can catch traction and views and go viral, right? Like anyone can post on social, a bunch of people see it if it's good or people can search for you. That's why you use hashtags and put descriptions in there. These people can in a topic and you in your content. So most women assume that that's kind of how this platform works. It does not at all. And that's why a lot of creators get on there, they might have great content, be posting all the time and not making a single dime. Average creator on that platform makes $50 a month, and that includes all the millionaires. So you do the math. So lead gen, traffic over from other places is absolutely crucial if you wanna use that platform. This is one of the things I teach in my master class. You can get more info up through my profile. It's called the Launch Pack. Everything in there to get started, including a whole section about lead gen. If you wanna go