Why it worked
The video likely worked due to the visual demonstration of extreme protective measures, creating a sense of urgency and highlighting the importance of safety protocols. The abrupt shift to an advertisement for a bill payment service, while jarring, could have captured attention through its unexpectedness and direct offer.
Summary
The video shows a person meticulously putting on multiple layers of protective gear, including a surgical cap, mask, goggles, gloves, and a full hazmat suit, to demonstrate the extensive precautions doctors take when dealing with highly infectious diseases. The latter half of the video abruptly shifts to an advertisement for a service that pays bills.