SALTED BUTTER

@mochapulls

5.8K followers · usually 8.5K views a post

Views

38.4K

Likes

1.1K

Comments

32

Shares

106

SoundTikTok sound · Forest Fairies

View velocity

+1.7K views over 6.5d · ~264/day · 6 observations

Why it worked

The video likely worked due to its satisfying ASMR-like qualities, with the squishing and crunching sounds appealing to viewers who enjoy sensory content. The bright colors and novelty of the "butter"-shaped squishies also contribute to its visual appeal and shareability.

Summary

The video shows hands squeezing and manipulating several colorful squishy toys shaped like butter sticks. The toys are described as "foam squishy butter," "coconut oil squishy butter," and "cronchy squishy butter," with some noted as sticky and smelling like bread, while others feel more like gel.

Structure

1Showing colorful butter-shaped squishies
2Squeezing and manipulating pink squishy
3Describing pink squishy as sticky and bread-scented
4Squeezing and manipulating yellow squishy
5Describing yellow squishy as gel-like
6Describing pink squishy as cronchy and loud

On-screen text

SALTED BUTTER 4oz. NET WT. (113 G) SALTED BUTTER 4oz. NET WT. (113 G) SALTED BUTTER 4oz. NET WT. (113 G) SALTED BUTTER 4oz. NET WT. (113 G) foam squishy butter so sticky & smells like bread 😩 coconut oil squishy butter moldable butt Feels more like gel cronchy squishy butter such a loud cronch i love