Why it worked
The video leverages the popular appeal of Post Malone and his recognizable lyrics, combined with visually interesting and varied scenes, to create engaging content that resonates with fans.
Summary
The video features Post Malone in various settings, from driving a car to being outdoors, with lyrics overlayed that describe his appearance and feelings. The visuals shift between different moods and locations, set to music.
Structure
- 1Driving and reflecting
- 2Outdoor contemplation
- 3Close-up on jewelry and expression
- 4Dancing and introspection
- 5On the road, feeling down
Product placement
Saint Laurent jeans: worn by the creator. Removing it would not change what happens in the video. It merely appears.
AP (Audemars Piguet): worn by the creator. Removing it would not change what happens in the video. It merely appears.
On-screen text
saint laurent jeans
still in my vans though
all the VVs
put you in a necklace
girl you look beautiful
tonight
stars on the roof
they matching
d*mn my AP
goin psycho
lil mama bad
like Michael
can't really trust nobody
with all this jewelry
my roof look
like a no-show
got diamonds
by the boatload
the Tony Romo
for clowns
and all the bozos