Why it worked
The video uses a relatable scenario of a partner being critical of photos, combined with a humorous exaggeration of the photo's quality, which likely resonated with viewers and encouraged engagement.
Summary
The first slide shows a couple smiling, with text indicating the boyfriend asked to delete a picture because he looked weird. The second slide shows the boyfriend alone, with text stating it's a picture the creator would put in her helmet if she went to war, implying it's a very good picture despite his initial reaction.