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there are a million people teaching you to stitch but you need to learn the business

@thesaranelson

1.2K followers · usually 2.9K views a post

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Selling · SaaS › Other SaaS

Broidry broidry.com ↗

Why it worked

The video addresses a common pain point for small business owners in a creative field: the lack of practical business knowledge compared to the abundance of technical skill tutorials. By positioning herself as an experienced guide and offering a solution (her series and software), the creator taps into a clear need.

Summary

The creator argues that while many resources teach embroidery skills, few teach the business aspects like pricing, customer communication, and order management. She introduces her series, "Make It Make Money," to fill this gap, drawing on her 10 years of experience running an embroidery business and developing her software, Broidry.

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Original caption

Everything out there teaches you how to embroider. Here's what nobody teaches you: 1. What to charge for a team order of twelve. 2. What to say when she sends you a photo off Pinterest and asks if you can just do that one. 3. Where the order lives, so you're not scrolling back through Facebook at 11:00pm looking for the size they wanted. 4. When to say no to somebody's own jacket that you can't replace if it goes wrong. 5. When to ask for the money. You already know how to stitch. That's the part you're good at and honestly the easy part. Nobody teaches the rest of it, so that's what I'm doing here. #embroiderybusiness #machineembroidery #smallbusinessowner #smallbusinesssystems #embroiderytips