Why it worked
The video likely worked by leveraging aspirational imagery and themes of wealth and luxury, appealing to viewers' desires for a high-end lifestyle. The use of popular hashtags further increased its visibility.
Summary
The video shows a montage of aspirational lifestyle images, including champagne on ice, a person in the ocean with champagne, a man smoking by the sea, people with a helicopter, and luxury cars and a yacht. The on-screen text "TUTTO PASSA" is displayed.