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97.8Silent UGCOther hookEcommerce
Hook
Cottage & Willow Gifts
@amyriverelizabeth
1.8K followers · usually 233 views a post
Views
22.5K
Likes
17
Comments
4
Shares
3
Promoted product
Cottage & Willow Gifts
Why it worked
The video effectively uses a visually appealing unboxing format with a variety of aesthetic products that align with a specific niche (witchy, fantasy, retro). The quick cuts and on-screen text keep the viewer engaged, while the creator's positive reactions and the "shop your dreams today" call to action encourage purchases.
Summary
This video showcases an unboxing of a package from "Cottage & Willow Gifts," featuring a variety of items including scrunchies, a bag charm, a skull ice cube tray, hair ties, a coin purse, hair claws, a woven basket, a cuff bracelet, car coasters, a denim purse, a sleepy mask, a mini backpack, a witch pin, note pads, journal kits, and a cherry ring. The creator expresses love for all the items, highlighting how they fulfill a "witchy summer vibe."
Structure
- 1Unboxing the package
- 2Showcasing various items (scrunchies, bag charm, ice cube tray, etc.)
- 3Highlighting specific items (purse, backpack, jewelry)
- 4Displaying journal kits and other stationery
- 5Final display of all items with a thank you message
- 6Call to action to shop
Product placement
Original caption
#CapCut @cottage.willow.scoops Another beautiful fantastic order! Thank you so much, I'm addicted 💜💜 #shopsmallbusiness #canadiansmallbusiness #unboxing #mysteryscoop
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