Why it worked
The video taps into aspirational desires and uses a visually stunning backdrop to create an emotional connection, encouraging sharing as a form of self-affirmation and future goal-setting.
Summary
The video shows a helicopter flying over a canyon with text overlay encouraging viewers to send the video to themselves as proof of future success. The text suggests that in a year, the recipient will be living a life they only imagined.
Structure
- 1Helicopter view of a canyon
- 2Text overlay appears
- 3Inspirational message about future success
- 4Call to action to send the video to oneself
Call to action
Send this to yourself for proof.
On-screen text
She doesn’t know it, but a
year from now, at this exact
time, she’ll be living the life she
used to only imagine. Send
this to yourself for proof.