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30.3Silent UGCProblem Callout hookLifestyle
Hook
2 HOURS LATER AFTER A PROJECT SAID IT WOULD BE "10 MINS"
@ambergiesee
32.6K followers · usually 1.3K views a post
Views
38.5K
Likes
1.5K
Comments
11
Shares
119
Why it worked
The video uses a relatable premise of a project taking much longer than expected, which resonates with viewers who have experienced similar frustrations. The quick cuts and satisfying transformation from placemat to makeup bag also contribute to its watchability.
Summary
The video shows a woman holding up a shopping bag, then revealing a placemat and a zipper. She then uses a sewing machine to attach the zipper to the placemat, transforming it into a makeup bag.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
a placemat to makeup bag💄🧵🪡 I struggled with the thickness of the fabric, so it took a lot longer! My seamripper put in some overtime. #sewing #beginnersewingproject #makeupbag
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