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40.9Silent UGCProblem Callout hookLifestyle
Hook
2 HOURS LATER AFTER A PROJECT SAID IT WOULD BE "10 MINS"
@ambergiesee
32.6K followers · usually 989 views a post
Views
38.9K
Likes
1.5K
Comments
11
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119
Why it worked
The video uses a relatable premise of a project taking much longer than expected, which resonates with viewers who have experienced similar frustrations. The quick cuts and satisfying transformation from placemat to makeup bag also contribute to its watchability.
Summary
The video shows a woman holding up a shopping bag, then revealing a placemat and a zipper. She then uses a sewing machine to attach the zipper to the placemat, transforming it into a makeup bag.
Structure
- 1Woman holds up a shopping bag
- 2Reveals placemat and zipper
- 3Uses sewing machine to attach zipper
- 4Shows finished makeup bag
On-screen text
2 HOURS LATER AFTER
A PROJECT SAID IT
WOULD BE "10 MINS"
Original caption
a placemat to makeup bag💄🧵🪡 I struggled with the thickness of the fabric, so it took a lot longer! My seamripper put in some overtime. #sewing #beginnersewingproject #makeupbag
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