Wait... that's NOT coffee 👀

@julion.candles

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SoundTikTok sound · original sound - raiizzy

Promoted product

handmade soy wax candlehttps://julionartcandles.etsy.com ↗

Why it worked

The video uses a deceptive "bait-and-switch" visual to grab attention, making viewers question what they are seeing. The realistic appearance of the candle as a drink creates surprise and curiosity, leading to high engagement.

Summary

The video shows a drink being prepared that looks like a caramel coffee, but it is revealed to be a handmade soy wax candle. The creator highlights the realistic details of the candle and asks viewers if they would light it or just admire it.

Structure

1Pouring dark liquid into a glass
2Adding cream and caramel-like drizzle
3Topping with whipped cream and chocolate
4Revealing the item is a candle
5Close-up of the candle's details

On-screen text

Wait... that's NOT coffee 👀

Original caption

You might think it’s your favorite caramel coffee… ☕🤎 But it’s actually a handmade soy wax candle. Every swirl, drizzle, and detail is hand-poured to look almost too real. Would you light it or just keep staring at it? ✨ 🤎 Handmade with love by JULION.#candles #scentedcandle #giftideasforher #SmallBusiness #candlemaking

More from @julion.candles

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Transcript

You might think it’s your favorite caramel coffee… ☕🤎 But it’s actually a handmade soy wax candle. Every swirl, drizzle, and detail is hand-poured to look almost too real. Would you light it or just keep staring at it? ✨ 🤎 Handmade with love by JULION.#candles #scentedcandle #giftideasforher #SmallBusiness #candlemaking