The video likely worked due to its aesthetic appeal, focusing on a desirable product (jewelry) presented in an unboxing format, which is popular on social media. The use of hashtags related to the product and brand also aids discoverability.
Summary
The video shows a person wearing black gloves unboxing a Pandora ring. The ring is presented in its packaging and then placed in a pink velvet ring box. The Pandora logo is visible on the packaging and box.
Structure
1Unboxing a ring from packaging
2Revealing the ring
3Placing the ring in a box
4Showing the ring in the box
Product placement
PANDORA (appears, a logo on packaging and a box, removing it would not change what happens in the video)