asleep in 1 second

@kydyuzhi_ni

1.9M followers · usually 1.1M views a post

Views

8.5M

Likes

282.9K

Comments

2.2K

Shares

7.3K

SoundTikTok sound · original sound - kydyuzhi_ni

Promoted product

melatonin spray

Instant Sleep™ spray boosts sleep faster than any other sleep aid on the market, with simple ingredients and easy delivery. No more worrying about taking too much, or wondering how long it takes to work. Enhanced bioavailability increases absorption of melatonin, bringing you fulfilling sleep in as quick as 15 minutes without the excessive dosage or side effects. Melatonin Nasal Spray. No Dietary Restrictions, Sugar-Free, Gluten-Free Minimally-Dosed Sleep Supplement. Spray, lay back, and let Instant Sleep™ help you fall asleep in as quick as 15 minutes.

Why it worked

The video uses a common TikTok trend of testing viral products, creating curiosity and engagement by showing the product's ineffectiveness in a humorous way. The creator's relatable reaction and the reveal of the product's true nature add to its shareability.

Summary

The creator tests a viral product advertised as a spray that induces sleep in one second. After demonstrating its ineffectiveness on two individuals and then on themselves, they reveal it's just a melatonin spray and that the ads were exaggerated.

Structure

1Introduction of the product and its claim
2Testing the product on two individuals
3

Original caption

KYD’s Trash or Gold Episode 456

More from @kydyuzhi_ni

Product placement

KYD's Trash or Gold (This is the name of the creator's TikTok account and the series. It appears as a watermark/title at the top of the screen and in the creator's bio. It is the subject of the video, as the creator tests products and rates them. Removing it would change the context of the video.) KYD's Choice (This is the title of the creator's website, which is linked in their bio. It is the destination for the creator's 'Gold List' of products. Removing it would remove the direct link to the product list.)

On-screen text

asleep in 1 second KYD's Trash or... Thoughts? TRASH: 199 BRONZE: 52 SILVER: 41 GOLD: 141 GOLD LIST: @kydyuzhi_ni 0 Following 369.3K Followers 5.6M Likes Edit profile Share profile ❤️KYD's Trash or Gold❤️ Honest tests on viral ads Gold Product List https://kydschoice.com/gold-list Debt +$15 Your orders Subscription Get more views with playlists Pinned ABOUT GOLD PRODUCTS AND MY WEBSITE 3,709

Transcript

i need it on my desk now i need it on my desk now what what i'm still very much awake i'm still very much awake this is actually just a melatonin spray the ads seriously exaggerated what it can do so just be aware