Dan Murphy's x Bazlenka

The video leveraged a current, controversial event involving a public figure (Bailey Smith) and creatively integrated it into a marketing campaign for Dan Murphy's and Barry's drinks, making it relatable and shareable.

This video highlights a marketing campaign by Dan Murphy's that cleverly uses the drama surrounding athlete Bailey Smith. The campaign features a photo of Smith with Barry's drinks in an elevator, playing on the controversy in a humorous way.