Dan Murphy's x Bazlenka

@madaloney

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18.3K

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642

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SoundTikTok sound · original sound - rrealfeelll

Promoted product

Dan Murphy's

Why it worked

The video leveraged a current, controversial event involving a public figure (Bailey Smith) and creatively integrated it into a marketing campaign for Dan Murphy's and Barry's drinks, making it relatable and shareable.

Summary

This video highlights a marketing campaign by Dan Murphy's that cleverly uses the drama surrounding athlete Bailey Smith. The campaign features a photo of Smith with Barry's drinks in an elevator, playing on the controversy in a humorous way.

Structure

1Introduction of Dan Murphy's marketing success
2Highlighting the use of Bailey Smith's drama
3Describing the visual content (photo in elevator)
4Mentioning the brands involved (Dan Murphy's, Barry's)
5Praising the controversial yet effective marketing approach

Original caption

@Dan Murphy’s ate with this one unfortunately 😭 #baileysmith #bazlenka #afl #marketing #footy

More from @madaloney

Product placement

Dan Murphy's: ACTS - it is a retailer of alcoholic beverages, and the video implies a purchase was made from them. Removing it would change the context of the purchase. Bazlenka: ACTS - it is a brand of alcoholic beverage, and the video shows it being consumed. Removing it would change the context of the purchase. Barry's: ACTS - it is a brand of alcoholic beverage, and the video shows it being consumed. Removing it would change the context of the purchase.

On-screen text

Dan Murphy's x Bazlenka

Transcript

Dan Murphy's marketing team, they had the opportunity to do the funniest thing ever and they did. Absolutely capitalized on the Bailey Smith drama that's going on at the moment. I should've photo of him with Barry's in an elevator or his apartment elevator. They've captured it date night, tagging Barry's drink, obviously that's his range of alcohol that's available at Dan Murphy's. It's controversial in the right way and I love whoever's responsible for this.

Replying to @Cassidy Quilty excuse the dust in my room but I’m obsessed ❣️ it’s

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Replying to @romanée 🍒🪩 unfortunately I’m easily influenced x 💸👀 #fashion #b