Why it worked
The video uses a "day in the life" format, which is popular on TikTok for its relatability and aesthetic appeal. The inclusion of multiple product shots throughout the day, without explicit selling, creates a subtle form of product placement that can resonate with viewers interested in lifestyle and self-care content.
Summary
The video shows a "day in the life" of a young woman, starting with her morning routine in the shower, followed by making and eating breakfast, watching TV with friends, and then getting ready for the day. It concludes with her trying on an outfit and taking mirror selfies.
Structure
- 1Morning routine (shower)
- 2Breakfast preparation and meal
- 3Relaxing and watching TV
- 4Getting ready (skincare, perfume)
- 5Outfit try-on and mirror selfies
Product placement
The video shows various personal care products including EOS body wash, Dove soap, Native toothpaste, and CeraVe cleanser, as well as a perfume bottle. It also shows a striped pajama set.
On-screen text
10:58:18
11:00am
11:11am
breakfast
11:15am
breakfast & girlfriends
12:00pm
shower
12:05pm
shower
12:10pm
shower
12:15pm
shower
12:18pm
shower
12:20pm
after care
12:30pm
after care
12:35pm
perfume
12:35pm
ootd