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The video effectively uses visual appeal by showcasing trendy and recognizable brands like Supreme and Lacoste, combined with clear on-screen text indicating availability for both wholesale and retail, which directly targets potential buyers.

The video showcases a variety of caps, including Supreme and Lacoste branded hats, displayed on shelves. A hand is shown holding and displaying different colored Lacoste caps, highlighting their availability for wholesale and retail purchase.

Supreme: APPEARS - a corner watermark, removing it would not change what happens in the video. Lacoste: ACTS - its logo is visible on the hats, and the hats are being displayed and handled, implying they are for sale. Removing it would change what happens in the video as the product being shown would be unbranded.