Why it worked
The content taps into a relatable consumer experience of discovering new or unexpected products at familiar convenience stores, sparking discussion and engagement through user comments and reactions.
Summary
The first slide features a quote about thinking often, while subsequent slides show reactions to convenience stores offering matcha lattes. The posts discuss the concept of matcha from different fast food chains and the quality of the matcha offered.
Structure
- 1Introduction of a thought-provoking quote.
- 2Discussion of 7/11 offering matcha.
- 3Comparison of matcha from different fast food chains.
- 4Debate on the quality and authenticity of convenience store matcha.
Product placement
7/11 (convenience store chain) - APPEARS. Removing it would not change what happens in the video.
ELEVEN (convenience store chain) - APPEARS. Removing it would not change what happens in the video.
JAPANESE MATCHA (tea) - APPEARS. Removing it would not change what happens in the video.
JACK IN THE BOX (fast food chain) - APPEARS. Removing it would not change what happens in the video.
On-screen text
there's this quote that i
think about often...