Why it worked
The video uses a relatable "POV" format and a common urban anxiety to create a sense of shared experience, making it highly shareable.
Summary
The video shows a POV from inside a car in downtown Saskatoon. The person in the car is looking around nervously, implying they are on edge and easily startled.
Structure
- 1POV shot from inside a car
- 2Person looking around nervously
- 3Text overlay describing the situation
- 4Person continues to scan the area
On-screen text
POV: you're waiting in your car downtown Saskatoon so you have to constantly scan the area or get a jump scare (or literally jumped)