The Hermès Color Hierarchy

@madisonavenuecouture

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SoundTikTok sound · original sound - interstellarbe

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Hermès

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Why it worked

The post leverages the aspirational nature of luxury goods and the visual appeal of color to create engaging content. By categorizing desirable items, it taps into collector culture and encourages interaction through a simple question.

Summary

This photo post details the color hierarchy of Hermès handbags, categorizing them into 'Holy Grails,' 'Investment Favorites,' and 'Collector Colors.' It showcases various iconic Hermès bag colors and their corresponding tiers, inviting viewer engagement.

Structure

1Introduction to Hermès Color Hierarchy
2Tier 1: Holy Grails (Himalaya, Rose Sakura, Emeraude, Braise)
3Tier 2: Investment Favorites (Gold, Black, Etoupe, Craie)

Original caption

The Hermès Color Hierarchy holy grails to timeless investment favorites, these are the shades every Hermès connoisseur is searching for. Swipe through and tell us which color is your favorite. #hermes #hermescolors #hermesbirkin #hermeskelly #himalaya

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Product placement

Hermès (brand): ACTS - The video discusses and displays various Hermès handbags and their colors, which are the subject of the content. Removing Hermès would fundamentally change the video's topic and purpose. Madison Avenue Couture (brand): APPEARS - The creator's handle and name are visible, and their bio link is provided, indicating they are the source of the content. However, the video itself does not demonstrate or operate the Madison Avenue Couture platform or service. Removing it would not change the core content about Hermès colors.

Call to action

Swipe through and tell us which color is your favorite.

On-screen text

The Hermès Color Hierarchy The Hermès Colors That Collectors Fight For Tier 1: The Holy Grails Himalaya Rose Sakura Emeraude Braise Tier 2: Investment Favorites Gold Black Etoupe Craie Tier 3: Collector Colors Blue Jean Rouge H Bougainvillea Vert Fonce