Ever seen a Birkin box this big? 👀

@madisonavenuecouture

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SoundTikTok sound · original sound - oldschool_anthems

Promoted product

Hermès Birkin 35 Anate

Why it worked

The video leverages the aspirational nature of luxury goods and the popular unboxing format to create intrigue. The "rare" and "ultra rare" descriptors, combined with the visual appeal of the Birkin bag, likely drove engagement and curiosity.

Summary

The video showcases an unboxing of a large Hermès Birkin box, revealing a rare Birkin 35 Anate handbag with fringe detailing. The bag is presented as available for purchase.

Structure

1Showcasing a large Hermès box
2Unboxing the bag
3Revealing the Birkin 35 Anate
4Highlighting its features
5Stating availability for purchase

Product placement

Hermès: ACTS - it is the brand of the box and the bag being unboxed. Removing it would change what happens in the video. Birkin 35 Anate: ACTS - it is the specific product being revealed and promoted. Removing it would change what happens in the video.

Original caption

The bigger the box, the rarer the Birkin. 👀 Meet the ultra rare Hermès Birkin 35 Anate, first introduced for the Fall/Winter 2023 collection. Defined by its dramatic long fringe detailing that creates beautiful movement. Now available to purchase! #hermesunboxing #birkin35 #birkinanate #fringebirkin #rarehermes

More from @madisonavenuecouture

Call to action

Now available to purchase!

On-screen text

Ever seen a Birkin box this big? Meet the Birkin 35 Anate

Transcript

Ever seen a Birkin box this big? 👀 Meet the ultra rare Hermès Birkin 35 Anate, first introduced for the Fall/Winter 2023 collection. Defined by its dramatic long fringe detailing that creates beautiful movement. Now available to purchase!