Would you believe me if I said this was from Walmart?

@lindsaykatecauthen

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SoundTikTok sound · original sound - lindsaykatecauthen

Promoted product

Mallard Vinyl Backed Coir Doormat

Why it worked

The creator leverages a common consumer desire for cute, affordable clothing, creating a sense of urgency and exclusivity by highlighting the limited sizing and linking directly to the product.

Summary

The creator shows off a cute mallard-themed sweater, expressing disbelief that it's from Walmart and lamenting that it's only available in small sizes. She mentions it's linked in her shop for viewers who want to purchase it.

Structure

1Introducing the sweater and expressing surprise at its origin
2Describing the sweater's design and intended styling
3Expressing disappointment about size limitations
4Encouraging viewers to purchase it via her shop link

Product placement

Walmart: APPEARS - a store name mentioned in the video. Removing it would not change what happens in the video. Modern Moments: APPEARS - a brand name on a hanger. Removing it would not change what happens in the video.

Original caption

The cutes thing EVER!!! @modern moments @Walmart

More from @lindsaykatecauthen

Call to action

go snag it

On-screen text

@modern moments @Walmart

Transcript

Would you believe me if I said this was from Walmart? This is the cutest thing I've seen in my life. Look at that. I'm gonna put gingham pants with it for the fall. They only go up to 18 months I think in this print and I'm so sad because I want one for my toddler. But look how cute that is. Oh my gosh. I have it linked in my shop. My if you want it, go snag it. The price is actually insane.

I’m actually obsessed!!!! #ducksweater #toddlerboyfashion