ay Shimmy

@brayden_zaroff

314.8K followers · usually 226.8K views a post

Views

926.4K

Likes

125.2K

Comments

257

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SoundTikTok sound · original sound - brayden_zaroff

View velocity

+90.1K views over 17.3d · ~5.2K/day · 6 observations

Promoted product

Loe Shimmy

Listen to music by Loe Shimmy on Apple Music.

Why it worked

The video leverages the curiosity surrounding a successful rapper's financial journey and his collaboration with a major artist. The direct questions and the rapper's candid, albeit brief, answers create an engaging and shareable piece of content.

Summary

The interviewer asks rapper Loe Shimmy about his success, including making his first million at 26 and his collaboration with Drake on the song "I'm Spent." Shimmy also identifies himself as "Black Judean."

Structure

1Introduction and initial greeting
2Question about first million dollars
3Discussion of making music and deals
4Question about "I'm Spent" with Drake
5Question about identity and social media

Original caption

I Interviewed Rapper Loe Shimmy And Asked Him What It Was Like Creating “I’m Spent” With Drake And He Reveals He Is A “Black Judean” 🤣🔥 #interview #viral #loeshimmy #braydenzaroff #financialfreedom

More from @brayden_zaroff

Product placement

Chrome Hearts (Miami) (t-shirt): appears - removing it would not change what happens in the video. Acne Studios (signage): appears - removing it would not change what happens in the video. Demelumeester (signage): appears - removing it would not change what happens in the video. Rossi (signage): appears - removing it would not change what happens in the video. Fear of God (signage): appears - removing it would not change what happens in the video. God's True Cashmere (signage): appears - removing it would not change what happens in the video. Loe Shimmy (musician): acts - he is being interviewed about his music and career. Drake (musician): acts - mentioned as a collaborator on a song. @loeshimmy (social media handle): acts - it is the social media handle for Loe Shimmy, which is provided as a way to find him.

Call to action

find you on social media?

On-screen text

ay Shimmy You good? when can we knock- Yeah c'mon How old were you first million dollars? 26 26 just last year? how'd you make that first M? Grinding made you a millionaire for someone nowadays to make millions off music in your younger years to stand out? Don't sign a 360 deal Really? you digging what I'm sayingski question, is- is loe shimmy Black Judean dig what I'm sayingski that's amazing where can they find you on social media? @loeshimmy appreciate my boy Thank you so much man thank you so much

Transcript

ay Shimmy You good? when can we knock- Yeah c'mon How old were you first million dollars? 26 26 just last year? how'd you make that first M? Grinding made you a millionaire for someone nowadays to make millions off music in your younger years to stand out? Don't sign a 360 deal Really? you digging what I'm sayingski question, is- is loe shimmy Black Judean dig what I'm sayingski that's amazing where can they find you on social media? @loeshimmy appreciate my boy Thank you so much man thank you so much