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All breakouts
142Talking HeadOther hookHealth
Hook
Night Routine
@lafernandesss
742.9K followers · usually 71.8K views a post
Views
10.2M
Likes
103.5K
Comments
135
Shares
649
Promoted product
Dove Antitranspirante Aerosol Lavanda & Baunilha
Why it worked
The video effectively integrates product promotion into a relatable 'night routine' format, using soft-sell tactics and visually appealing content to showcase the benefits of the Dove deodorant.
Summary
The video showcases a nighttime routine, starting with a premium shower, followed by skincare application, and then using Dove deodorant. The routine concludes with hair care.
Structure
- 1Night routine intro
- 2Premium shower
- 3Skincare application
- 4Dove deodorant application
- 5Haircare
Product placement
Dove Antitranspirante Aerosol Lavanda & Baunilha ACTS - it is applied to the underarms and its benefits are described. Removing it would change the video's focus. Dove ACTS - it is the brand of the deodorant. Removing it would change the video's focus.
Original caption
meu momento de autocuidado noturno nunca fica completo sem o Dove Antitranspirante Aerosol Lavanda & Baunilha. 🤍✨ Além da fragrância relaxante e levemente adocicada (que eu amo!), ele cuida da pele das minhas axilas com Sérum Pró-Ceramidas e Ácido Hialurônico, ajudando a reparar a pele após a depilação e mantendo a hidratação. E ainda oferece até 72h de proteção antitranspirante. É mais que um antitranspirante, é skincare para as axilas! 💙 __ #VaiDeDove #DoveAerosol #publi @Dove Brasil
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