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@fishtownmistersoftee

584.0K followers · usually 24.5K views a post

Views

224.3K

Likes

5.7K

Comments

22

Shares

318

SoundTikTok sound · original sound - fishtownmistersoftee

Promoted product

Mister Softee

Mister Softee has been bringing the very best ice cream and frozen treats to kids and families since 1956.

17 videos3 creators

Why it worked

The video showcases the satisfying process of creating a visually appealing ice cream treat, which is inherently shareable and engaging on social media platforms like TikTok. The clear branding of Mister Softee also taps into nostalgia and brand recognition.

Summary

The video shows an ice cream being prepared at a Mister Softee truck. First, a vanilla soft serve cone is dipped in red topping, then rolled in chocolate sprinkles. Finally, another cone is prepared with vanilla soft serve and then dipped in sprinkles.

Structure

1Dipping cone in red topping
2Rolling cone in chocolate sprinkles
3Preparing a second cone with vanilla soft serve
4

Original caption

#usa#mexico #fyp#Europe #viral

More from @fishtownmistersoftee

Product placement

Mister Softee: This is the brand of the ice cream truck and the ice cream machine. It ACTS as the provider of the ice cream. Removing it would change the entire context of the video. The logo appears on the machine and is visible throughout the video.