how it feels to soft launch my new business on insta while I'm wearing the robe I've had for years that inspired my love for robes

@livewellwithry

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Selling · Ecom Product

Casa de Cielé https://www.instagram.com/casadeciele ↗

Why it worked

The video leverages a personal narrative and a relatable "soft launch" concept to introduce the brand. By showcasing the product in a personal context and highlighting its origin, it creates an emotional connection with the viewer, making the promotion feel organic and less like a direct advertisement.

Summary

The creator shares a personal reflection on launching their new business, Casa de Cielé, while wearing a robe that inspired their love for them. The video showcases the brand's Instagram profile and highlights the handmade nature of their robes.

Structure

1Introduction to the business and inspiration
2Showcasing the Instagram profile
3Highlighting the product's origin and quality
4Personal connection to the product

Product placement

The video features the Instagram profile of 'Casa de Cielé', a brand selling robes handmade in Portugal for boutique hotels and spas. The creator is wearing one of their robes.

On-screen text

Casa de Cielé 0 posts 14 followers 2 following The robe your guests can't wait to slip into Handmade in Portugal, for boutique hotels & spas Get in touch www.casadeciele.com Followed by mckellie_ jessalbericci and 8 others how it feels to soft launch my new business on insta while I'm wearing the robe I've had for years that inspired my love for robes