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12.5Talking HeadStory Open hookLifestyle
Hook
how it feels to soft launch my new business on insta while I'm wearing the robe I've had for years that inspired my love for robes
@livewellwithry
8.3K followers · usually 432 views a post
Views
5.6K
Likes
172
Comments
36
Shares
2
Why it worked
The video leverages a personal narrative and a relatable "soft launch" concept to introduce the brand. By showcasing the product in a personal context and highlighting its origin, it creates an emotional connection with the viewer, making the promotion feel organic and less like a direct advertisement.
Summary
The creator shares a personal reflection on launching their new business, Casa de Cielé, while wearing a robe that inspired their love for them. The video showcases the brand's Instagram profile and highlights the handmade nature of their robes.
Structure
- 1Introduction to the business and inspiration
- 2Showcasing the Instagram profile
- 3Highlighting the product's origin and quality
- 4Personal connection to the product
Product placement
The video features the Instagram profile of 'Casa de Cielé', a brand selling robes handmade in Portugal for boutique hotels and spas. The creator is wearing one of their robes.
Original caption
@ casadeciele #robes #hotels #girlhood #entrepreneur
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