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All breakouts
5.4Silent UGCProblem Callout hookLifestyle
Hook
No more unwanted shine,
@jajapcngrc
102.0K followers · usually 6.3K views a post
Views
36.8K
Likes
100
Comments
7
Shares
48
Promoted product
JMCY Oil Blotting Paper
Why it worked
The video uses a common relatable problem (shine) and presents a simple, portable solution. The visual demonstration is quick and effective, making it easily shareable and aspirational for viewers seeking similar results.
Summary
The video shows a person taking JMCY oil blotting paper from a makeup bag and demonstrating its use. The product is presented as a solution for maintaining a fresh, matte look throughout the day.
Structure
- 1Opening makeup bag
- 2Showing JMCY oil blotting paper compact
- 3Taking out a sheet of blotting paper
- 4Closing the compact
- 5Putting the blotting paper back in the bag
Product placement
JMCY (brand name) - appears on the product packaging and is spoken in the caption. It is a brand of oil blotting paper. Removing it would change what happens in the video as it is the product being shown.
Original caption
POV: Your face stays fresh all day with this oil blotting paper. 💖✨ — JMCY Oil Blotting Paper #blottingpaper #oilblottingpaper #jmcyblottingpaper #makeup #blottingpaperforoilyskin
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