Crumbl is not a legitimate dessert company

@chriscoxtoks

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Selling · Other Product

Crumbl

Why it worked

The creator uses strong, hyperbolic language and a critical, contrarian stance against a popular brand, which often resonates with audiences and sparks engagement. The inclusion of a visual of a negative review and a creator's disgusted reaction further supports the argument.

Summary

The creator argues that Crumbl cookies are not a legitimate dessert company, citing their high calorie and sugar content, poor quality, and reliance on social media trends and celebrity collaborations over taste. They show examples of negative reviews and a creator's reaction to a new flavor, concluding that the company is producing "dessert slop" and needs to be shut down.

Structure

1Introduction: Crumbl is not legitimate
2High calorie/sugar content
3New 'Flamin' Hot Cheeto Limon' cookie
4Poor quality and taste (underbaked, flimsy)
5Reliance on social media and celebrity collabs
6Conclusion: Company needs to be shut down

Product placement

Crumbl: ACTS - sells cookies. Removing it would change the video. Crumbl Cookie: ACTS - sells cookies. Removing it would change the video. Flamin' Hot Cheetos: APPEARS - ingredient in a cookie. Removing it would not change the video. Kim Kardashian: APPEARS - celebrity associated with a brand. Removing her name would not change the video.

Original caption

Crumbl Cookies is not a legitimate dessert company. They don’t care that their products are terrible, they just chase trends and views. #crumblecookie #crumblcookiesoftheweek #commentary #marketingstrategy #FoodTok

More from @chriscoxtoks

Their other posts in the index, biggest breakout first.

On-screen text

Crumbl is not a legitimate dessert company I NEED CRUMBL COOKIE TO CLOSE. I NEED THE WHOLE FRANCHISE SHUT DOWN, LIQUIDATED. I NEED A CONGRESSIONAL INVESTIGATION BECAUSE THESE COOKIES ARE A CRIME AGAINST HUMANITY. HOW IS THIS ALLOWED TO BE SERVED TO AMERICANS? TO CHILDREN ACROSS THE ENTIRE COUNTRY? ONE COOKIE BEING 1,000 CALORIES, 70 TO 90 GRAMS OF SUGAR LATEST FLAMIN’ HOT CHEETO LIMON COOKIE, WHATEVER THE FUCK IT IS. TASTE IT THROUGH IT LOOKS LIKE SHIT. THEY CONSISTENTLY GET TERRIBLE REVIEWS, NO REPERCUSSIONS BECAUSE CRUMBL COOKIE IS SO FOCUSED ON THE COLLABS INFLATED BY SOCIAL MEDIA. IT IS A PRODUCT FOR SOCIAL MEDIA COLLABING WITH CELEBRITIES AND FOOD BRANDS GIVES YOU THAT OH MY GOSH, IF KIM KARDASHIAN APPROVES IT, IT'S GREAT. BUT NO, THE PRODUCTS TASTE THEY ARE CONSISTENTLY RUSHED. UNDER BAKED. CREATOR TRYING THE LATEST LINE, CHEETOS. I WOULD HOLD IT UP FOR YOU BETTER BUT IT'S FLIMSY AS FUCK. OOH, THAT SHIT IS NASTY AS FUCK. SHE HATES EVERY SINGLE ONE OF AND THAT IS I'VE TRIED IT, ALWAYS UNDER BAKED. AND I THEY GOT A CORE PRODUCT DOWN. EVEN A GOOD CHOCOLATE CHIP FUCKING COOKIE WHICH I CAN MAKE BLINDFOLDED AND GAGGED, HONEY. HE'S GAY. AND FIT AND HOT I'M GONNA ADMIT HE'S HOT. CLEARLY, EATING THIS PRODUCT OR QUALITY TESTING THIS PRODUCT, ENTERED HIS BLOODSTREAM, WOULD POST ON INSTAGRAM WHEN, WHEN I'M BLAH, BLAH, BLAH. GIRL, YOU ARE FEEDING A L DESSERT SLOP TO EVERYONE IN THE COUNTRY. THE WORLD WITH DISGUSTING DESSERTS. IT WOULD BE I'M GONNA BE THICK AS FUCK, REALLY GOOD, IT'S LITERALLY ASS. I'M OVER THE AWAY WITH IT. THIS COMPANY NEEDS THE FUCK DOWN.

Transcript

I need Crumbl cookie to close. I need the whole franchise shut down, liquidated. I need a congressional investigation because these cookies are a crime against humanity. How is this allowed to be served to Americans? To children across the entire country? One cookie being 1,000 calories, 70 to 90 grams of sugar. Latest Flamin' Hot Cheeto Limon cookie, whatever the fuck it is. I can just taste it through the screen. It looks like shit. They consistently get terrible reviews, no repercussions because Crumbl Cookie is so focused on the collabs, inflated by social media. It is a product for social media, collabbing with celebrities and food brands gives you that, oh my gosh, if Kim Kardashian approves it, it's great. But no, the products taste, they are consistently rushed. Under baked. Creator trying the latest line, Cheetos. I would hold it up for you better, but it's flimsy as fuck. Ooh, that shit is nasty as fuck. She hates every single one of the cookies. And that is because I've tried it, always under baked. And I don't even think they got a core product down. Not even a good chocolate chip fucking cookie, which I can make blindfolded and gagged, honey. Not even to mention the fact that one of the founders, he's gay. And fit and hot. I'm gonna admit he's hot. Clearly, he is not eating this product or quality testing this product, because if that entered his bloodstream, he would post on Instagram when, when I'm blah, blah, blah. Girl, you are feeding a AI dessert slop to everyone in the country. Polluting the world with disgusting desserts. It would be, I'm gonna be thick as fuck, really good. It's literally ass. I'm over the evil gays getting away with it. This company needs the fuck down.