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8.2Silent UGCStory Open hook
Hook
At first, it looked like just another piece of glass
@positiveapparelnelson
1.1K followers · usually 310 views a post
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2.5K
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21
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Why it worked
The video likely worked due to the element of surprise and the satisfying reveal of a valuable item (heavy crystal) from an unexpected place (a box of kitchenware). The use of close-ups and the on-screen text built intrigue.
Summary
The video shows a person in blue gloves examining a piece of glass found in a box of kitchenware. The text on screen reveals that it was initially mistaken for ordinary glass but was actually heavy crystal. The video ends with a snippet of a song.
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Transcript, structure and on-screen text
5 beats and 5 lines of on-screen text — the parts you need to write your own version.
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Original caption
A small crystal piece hiding in a box full of kitchenware turned out to be much more interesting than it first appeared. #CrystalFinds #ThriftStoreFinds #VintageGlass #WorthLookingUp
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